How to move from keyword research to intent research

Whether you’re running an organic search or PPC campaign, it all starts with keyword research. Keyword research is usually the first step you undertake when planning how to bring in customers to your website – because the terms they’re searchingRead More

Decoding SEO for business leaders: 5 tips to get stakeholders on board

As SEO professionals, when we present our strategy and project ideas, we are often met with blank stares from business stakeholders. They are not able to connect the dots from SEO jargon to business goals. And my fellow SEO colleagues,Read More

Effective Amazon SEO: What to know when shifting ad budgets to Amazon

Sources from the ad industry have shone a light on how fast Amazon ad budgets are growing. Reports from various media agencies show that brands have been moving up to 50 percent of their previous Google search spend to AmazonRead More

TechSEO Boost: Machine Learning for SEOs

This year’s TechSEO Boost, an event dedicated to technical SEO and hosted by Catalyst, took place on November 29 in Boston. Billed as the conference “for developers and advanced SEO specialists,” TechSEO Boost built on the success of the inauguralRead More