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How to move from keyword research to intent research

Whether you’re running an organic search or PPC campaign, it all starts with keyword research. Keyword research is usually the first step you undertake when...

Decoding SEO for business leaders: 5 tips to get stakeholders on board

As SEO professionals, when we present our strategy and project ideas, we are often met with blank stares from business stakeholders. They are not able...

Effective Amazon SEO: What to know when shifting ad budgets to Amazon

Sources from the ad industry have shone a light on how fast Amazon ad budgets are growing. Reports from various media agencies show that brands...

TechSEO Boost: Machine Learning for SEOs

This year’s TechSEO Boost, an event dedicated to technical SEO and hosted by Catalyst, took place on November 29 in Boston. Billed as the conference...

Things that hurt your SEO rankings and how to fix them, part 2

In the previous article on 7 Things That Hurt Your SEO Rankings and How to Fix Them, we found how a drop in SEO rankings...

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Verve, the word-of-mouth selling platform, acquires Campus Vacations for $7M

Verve, the word-of-mouth selling platform, has acquired Campus Vacations, a provider of “unforgettable” travel experiences to students across North America. The thinking behind the acquisition...

Let’s meet in Poland next week

I’m heading back to Europe to run a pitch-off in Wroclaw and Warsaw, Poland. Are you ready? The Wroclaw event, called In-Ference, is happening on December...

Q&A with Diversity VC’s Check Warner on newly launched Diversity & Inclusion guide …

If the last few years has seen a growing consensus that the tech industry has a diversity and inclusion problem, then what is clearly needed...

Waggel launches ‘fully digital’ pet insurance

Waggel, a new ‘insurtech’ startup in the U.K., is officially launching today to offer what it describes as “fully digital” pet insurance. Founded by Andrew...

Kremlin Subs Set Sights on Internet’s Undersea Backbone

Cipher Brief Analysis:  The U.S. and its NATO allies have warned that an uptick in Russian submarine activity near undersea fiber optic cables means Moscow may...

Apple acquired Platoon, a platform for musicians to create and distribute work

Spotify has made some significant moves to bypass record labels and work directly with artists, and there are signs that Apple could be eyeing up...